Objective
Authenticity and relatability have become paramount on TikTok, as users crave genuine and engaging content. To educate brands on effective content creation for TikTok, we launched a campaign that "reframe, reimagine, and remake" iconic advertisements as TikTok videos. We partnered with industry leaders and inspiring creators to showcase innovative and relatable approaches to advertising on the platform.
TikTok In-app Creative
Promotional Videos
Creators’ videos
Results
Hashtag #TikTokReMake generated 82.5M Views.
Campaign was featured in:
AdAge: The Top 5 Creative Campaigns You Need to Know About Right Now
AdWeek: TikTok Creators Share Their Takes on Classic Ads in Re:Make
WeRSM: TikTok Is Inspiring Creators To Reinterpret Old Iconic Ads
Previous Project: TikTok For Business Guidelines
Next Project: Audible Destinations