Executions: Stickers, Packaging, Illustrations
ThrowShine campaign encouraged teens to share positive messaging and spread the shine with everyone. We continued to inspire online by creating up-lifting stickers that can be shared via social media & SMS.
With the success of the campaign, we proposed to incorporate the style/design into the seasonal packagings.
Role: Art Director + Illustrator
Agency: Tribal Worldwide
Creative Director: Becky Kitlan
Copywriter: Emily Frankfurt
